A'Cross Saviour
A'Cross Saviour called upon our services for the graphic design of its brand identity and website in order to enhance the image of the training provider and to offer a clearer user experience.
The objective: simplified access to information for all to access its life-saving courses.
Service
Identity & Branding, Print, Digital & Web
Client
A'Cross Saviour
Year
2020
The terms "brand" and logo" are often used interchangeably. A logo is visualised as the symbol of a business. It does not the entirety of a brand. In fact, creating a logo is just one small step toward developing a strong brand identity. Brand identity is the process of shaping that impression. As Jeff Bezos says, "Branding is what people say about you when you're not in the room."
A'Cross Saviour envisions itself to de-mystify the art of life-saving and empowering individuals to save lives.
We use a lot of white space for focus with a burst of a blue cross to convey the calm energy in the face of an accident. The cross filling up the negative space in the logo signifies balance and collaboration.
Brand Identity
At ash+apurastyle, we view brand identity as a template for everything that would be included in an advertisement for your business - whether that your stationery, on print, in an online ad, or a preroll on YouTube. A brand with a face and industry credibility is well prepared to promote itself and make impressions on potential audiences.
Website Design
After Google announced that the search queries from mobile devices had exceeded the desktop searches, there was a shift in focus in web designing. The mobile-first approach became an underlying technical infrastructure in designing a website.
In favour of a mobile-first approach, we adopted minimalist designs for A'cross Saviour. This provides an advantage of fast loading and has the same user experience for both the desktop and mobile users.
Also known as flat designs, they keep clutter to a bare minimum. They are aesthetically rich due to ample open space, crisp edges, simple imagery and also topped with bright colours.
