Yes, Ikea has put a death sentence to its ubiquitous tome - the yearly Ikea brochure. Considered on one off the most important piece of content marketing, does its demise mean the end of brochures?
With the gradual shift to all things digital, is it still important to have a well-designed brochure? The answer is yes. Along with your website, social properties, advertising, and marketing efforts, a physical company brochure still plays an integral part of your brand visuals.
A brochures is a vital piece of literature and content marketing that a potential customer can take with them. It details your products and services. A brochure keeps the face of your business in their hands – and in their heads. It is a reminder of your services.
Here are some key advantages of having a brochure for your company or business:
A well-designed brochure serves as a perfect visual introduction to your business.
When careful distributed, brochures can extend your company’s visibility.
Brochures are great marketing tools when reaching out to new customers.
Brochures are perfect for trade shows and networking opportunities.
While I have put my case for the relevance of a brochure, it is crucial that we understand that having the right kind of brochure targeted at the right kind of audience is important.
A badly designed brochure without clear understanding of the targeted audience can say as much about your business. Working with a skilled graphic designer to create the right look with the right words will reach the right audience.
Embracing the philosophy of less is more, I always tell my clients to keep it simple. A persuasive designs with the right visuals, along with a brief copy will create sufficient interest. Don't be compelled to pack the brochure with lines and lines of text.
Give your reader room to breathe - too much content and your potential lead will get lost and worst, put the brochure down and read no further.
A well-designed, well-written brochure can help increase your brand equity and translates in to sales.
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